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Tech Innovations

8 min read

Profiles in Innovation: How Greg Segall is Humanizing B2B Gifting with Alyce

By Michael Darer on April 4, 2019 5:27:44 PM EDT


Recently, the ForesightOne Team had a great opportunity to sit down with Greg Segall, CEO of Alyce. Headquartered in Boston Massachusetts, Alyce is looking to innovate how marketers employ gifting via their AI-backed SaaS platform. For the Alyce team, gifting represents a unique opportunity for marketers: the chance to concretely invest in individuals on a personal level. As such, it’s a dynamic and malleable means to build trust and lay the foundation for long-lasting customer relationships.

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6 min read

Top 12 Challenges Faced By Tech Startups

By Curt Bloom on March 19, 2019 10:30:40 AM EDT

Starting your own company is exciting and challenging, no matter the industry in which you wish to focus. Looking at the tech industry, startups face their own unique hurdles and opportunities, and the road to innovation is guided by goals that some businesses in their early stages struggle to meet.

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2 min read

ForesightOne is Giving Marketers Access to Innovative MarTech

By Curt Bloom on February 8, 2019 4:35:41 PM EST

For marketing executives across all industries, finding the best, and most innovative tools can be a challenge. Because there is such a wealth of options it can be tempting to settle for the first solutions that come around, rather than sift through thousands of possibilities in order to find the absolute best one. In this environment, it is often the most well-funded or established solutions that marketers are most often recommended. As such, they frequently miss out on accessing the truly best, most innovative solutions, simply because they’re buried in the onslaught of competitors or as is frequently the case, located in other countries, where visibility to the global marketing place is quite invisible!

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2 min read

ForesightOne Elevates Tech Startups to Marketplace Names

By Curt Bloom on January 31, 2019 4:39:57 PM EST

Tech startups face a myriad of challenges as they look to go-to-market and establish a brand. For some of these companies, the issues boil down, primarily, to visibility, while for others they manifest as a lack of resources. Both of the struggles can be fundamentally crippling if not resolved, and--oftentimes--these businesses do not, on their own, have the tools for resolution. As such, in an industry that is rapidly filling, seemingly by the hour, with new organizations shopping new innovations, many startups are dead before they hit the ground--their potentially groundbreaking work never given the chance to reach an audience.

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2 min read

ForesightOne is Taking Down the Walls Around Innovation

By Curt Bloom on January 3, 2019 2:13:13 PM EST

Innovation can come from anywhere, and anyone. The origins of innovation are not restricted. However, too often, highly qualified and deeply dynamic voices pushing powerful and revolutionary ideas are drowned out.

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2 min read

Meet Lemnisk: The Leading Customer Data Platform (CDP) for FinServ

By Pedro Rego on January 3, 2019 1:49:55 PM EST

ForesightOne is thrilled to announce our partnership with Lemnisk, helping this powerful solution grow and reach new clients in the US market. While other CDP vendors in their industry provide solutions based solely on MarTech or AdTech, Lemnisk combines the two, using AI to help Financial Services marketers create a deeper relationship with their customers that lead to overall consumer satisfaction and loyalty.

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2 min read

Meet Vioby: The AI Component That’s Raising Retailers’ Paid Search Conversions by 20% Plus

By Pedro Rego on January 3, 2019 1:43:45 PM EST

ForesightOne is happy to announce that Vioby, a customer-centric AdTech vendor providing a Search Management AI component is now part of our innovation community.

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