Every summer during college, I worked at a marketing internship. Every day I found myself constantly interacting with customers, whether directly or through the prism of content writing. I found myself thrilled at the chance to work with potential clients to help them discover what they were looking for.
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Recently, the ForesightOne Team had a great opportunity to sit down with Greg Segall, CEO of Alyce. Headquartered in Boston Massachusetts, Alyce is looking to innovate how marketers employ gifting via their AI-backed SaaS platform. For the Alyce team, gifting represents a unique opportunity for marketers: the chance to concretely invest in individuals on a personal level. As such, it’s a dynamic and malleable means to build trust and lay the foundation for long-lasting customer relationships.