Every summer during college, I worked at a marketing internship. Every day I found myself constantly interacting with customers, whether directly or through the prism of content writing. I found myself thrilled at the chance to work with potential clients to help them discover what they were looking for.
2 min read
2 min read
For marketing executives across all industries, finding the best, and most innovative tools can be a challenge. Because there is such a wealth of options it can be tempting to settle for the first solutions that come around, rather than sift through thousands of possibilities in order to find the absolute best one. In this environment, it is often the most well-funded or established solutions that marketers are most often recommended. As such, they frequently miss out on accessing the truly best, most innovative solutions, simply because they’re buried in the onslaught of competitors or as is frequently the case, located in other countries, where visibility to the global marketing place is quite invisible!