Every summer during college, I worked at a marketing internship. Every day I found myself constantly interacting with customers, whether directly or through the prism of content writing. I found myself thrilled at the chance to work with potential clients to help them discover what they were looking for.
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Starting a business in the US is a tricky project, and building and maintaining that business' success can be even more daunting. Still, for innovators with unique ideas, the drive to get their vision out can make the hurdles worthwhile.
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Recently, the ForesightOne Team had a great opportunity to sit down with Greg Segall, CEO of Alyce. Headquartered in Boston Massachusetts, Alyce is looking to innovate how marketers employ gifting via their AI-backed SaaS platform. For the Alyce team, gifting represents a unique opportunity for marketers: the chance to concretely invest in individuals on a personal level. As such, it’s a dynamic and malleable means to build trust and lay the foundation for long-lasting customer relationships.