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FinServ Innovation

3 min read

CDP & Open Banking: Top 3 Benefits for Innovative Marketers

By The Team At ForesightOne on Jun 28, 2019 2:49:52 PM

 

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4 min read

Data Management Can Be a Major Problem...Customer Data Platforms Offer a Miraculous Fix

By Michael Darer on Jun 10, 2019 4:18:15 PM

Across industries, businesses are tasked with the feat of maintaining, leveraging, and protecting increasing amounts of customer information.

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4 min read

How are US Internet Users Moving to Online Banking?

By Michael Darer on May 24, 2019 9:05:51 AM

When it comes to banking, the convenience of online and mobile experiences is quickly rising in popularity.

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4 min read

Digital Banking is on the Rise, and it's Presenting a MAJOR opportunity for banks

By Michael Darer on May 9, 2019 12:17:17 PM

In order to stay on top of a given industry, organizations must constantly pay attention to current trends--the demands and behaviors of clients. For banks and other FinServ institutions, this means understanding how individuals are interacting with their brand and investing in technologies that support those interactions.

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4 min read

The Five Pillars of Open Banking

By Michael Darer on May 2, 2019 11:51:36 AM

At the root of many of the marketing strategies banks have adopted in the last few years is Open Banking: a new initiative that empowers financial institutions to work more closely and transparently with their customers while leveraging data and services through a wider variety of solutions and partnerships with external institutions. For banks looking to innovate, personalize and diversify their marketing, Open Banking provides a wealth of strategic options.

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4 min read

In-Person Banking is Going the Way of the Newspaper. Don't Get Swept Away.

By Michael Darer on Apr 24, 2019 1:14:55 PM

Over the last decade, the refrain that "physical press is dead" has been sung over and over to the point of cliche. Still, the statistics bear out. As more and more individuals turn to their phones to get the news--whether from journalism apps, websites, or just social media--it's becoming harder and harder for media corporations to justify the rising costs and dwindling returns of print publications.

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3 min read

ForesightOne and CabinetM are Bringing Customer Data Platforms to the Forefront

By Michael Darer on Apr 12, 2019 6:07:27 PM

 

A March 26th post on DMN News, announced that MarTech vendor and management firm CabinetM would be launching a new Customer Data Platform (CDP) tech stack.

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4 min read

A New Era Begins: Your Guide to ForesightOne's Latest Conversation Around Open Banking and Customer Data Platforms

By Michael Darer on Apr 4, 2019 5:38:34 PM

Last week--March 28th--in a webinar co-sponsored by ForesightOne and Lemnisk, our own Pedro Rego sat down with Pedro Barata, a Digital Strategy Executive at Itau Bank, and Alan Sarasohn, who serves as the VP of FinServ Practice at the advisory and contact recruitment firm Softworld, to answer an important question.

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2 min read

A New Era Begins: Open Banking & CDPs

By Michael Darer on Mar 19, 2019 9:57:20 AM

Customer relationships are at the heart of all marketing, and banking institutions are discovering new ways to deepen, fortify, and extend those relationships.

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12 min read

The 10 Pillars of a Banking CDP: Your Ultimate Guide

By The Team At ForesightOne on Mar 7, 2019 11:25:52 AM

 

Hello ForesightOne FinServ Community!  Lately, we've been engaging in some very interesting and productive conversations with Innovative Marketers from SME and Large Enterprise banks.  We have decided to put together a guide that addresses some common questions about Banking Customer Data Platforms (CDP).  Let's dive right into it!

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