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FinServ Innovation

4 min read

Dream Big, Think Small. The Power of Micro-Moment Marketing

By The Team At ForesightOne on Feb 11, 2019 12:03:19 PM

A few days ago, we spoke about the power of Customer Data Platforms (CDPs) to help FinServ marketers reach out to their customers--both current and potential--with increased accuracy across many channels simultaneously. These capabilities are indeed of substantial importance, and one of the many reasons so many marketers across various industries have opted to adopt CDPs for their own purposes.

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3 min read

CDP: The Data Foundation for FinServ Marketers

By The Team At ForesightOne on Jan 31, 2019 4:15:44 PM

Effective marketing is all about understanding your customers: their needs, their behaviors, their relationship to your organization. Customer Data Platforms (CDPs) simplify the process and expand the potential of organizations and their marketers using actionable information to build and a better sense of who is your customer, what they want, and improve performance metrics such as cost per action (CPA), customer lifetime value (CLTV), and ultimately drive brand loyalty.

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1 min read

FinServ Micro-Moments: Delivering Omnichannel Value via Hyper-Personalization

By The Team At ForesightOne on Jan 22, 2019 6:38:15 PM

Your customers want to be surprised, remembered and delighted, and your brand must reflect that.

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2 min read

Lemnisk's CDP Empowers Smarter Marketing for FinServ Institutions

By The Team At ForesightOne on Jan 17, 2019 12:21:15 PM

At the end of the day, marketing is entirely about connecting with your customers. It’s a science built on understanding how your customers work, what your customers need, and why your customers prosper. Omnichannel marketing is crucial to this: it helps organizations interact with users on their preferred devices, in ways that are melded to their lifestyles.

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