Effective marketing is all about understanding your customers: their needs, their behaviors, their relationship to your organization. Customer Data Platforms (CDPs) simplify the process and expand the potential of organizations and their marketers using actionable information to build and a better sense of who is your customer, what they want, and improve performance metrics such as cost per action (CPA), customer lifetime value (CLTV), and ultimately drive brand loyalty.
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Your customers want to be surprised, remembered and delighted, and your brand must reflect that.
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At the end of the day, marketing is entirely about connecting with your customers. It’s a science built on understanding how your customers work, what your customers need, and why your customers prosper. Omnichannel marketing is crucial to this: it helps organizations interact with users on their preferred devices, in ways that are melded to their lifestyles.