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FinServ Innovation

3 min read

CDP & Open Banking: Top 3 Benefits for Innovative Marketers

By The Team At ForesightOne on Jun 28, 2019 2:49:52 PM

 

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4 min read

Data Management Can Be a Major Problem...Customer Data Platforms Offer a Miraculous Fix

By Michael Darer on Jun 10, 2019 4:18:15 PM

Across industries, businesses are tasked with the feat of maintaining, leveraging, and protecting increasing amounts of customer information.

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4 min read

How are US Internet Users Moving to Online Banking?

By Michael Darer on May 24, 2019 9:05:51 AM

When it comes to banking, the convenience of online and mobile experiences is quickly rising in popularity.

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4 min read

The Five Pillars of Open Banking

By Michael Darer on May 2, 2019 11:51:36 AM

At the root of many of the marketing strategies banks have adopted in the last few years is Open Banking: a new initiative that empowers financial institutions to work more closely and transparently with their customers while leveraging data and services through a wider variety of solutions and partnerships with external institutions. For banks looking to innovate, personalize and diversify their marketing, Open Banking provides a wealth of strategic options.

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3 min read

ForesightOne and CabinetM are Bringing Customer Data Platforms to the Forefront

By Michael Darer on Apr 12, 2019 6:07:27 PM

 

A March 26th post on DMN News, announced that MarTech vendor and management firm CabinetM would be launching a new Customer Data Platform (CDP) tech stack.

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2 min read

A New Era Begins: Open Banking & CDPs

By Michael Darer on Mar 19, 2019 9:57:20 AM

Customer relationships are at the heart of all marketing, and banking institutions are discovering new ways to deepen, fortify, and extend those relationships.

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12 min read

The 10 Pillars of a Banking CDP: Your Ultimate Guide

By The Team At ForesightOne on Mar 7, 2019 11:25:52 AM

 

Hello ForesightOne FinServ Community!  Lately, we've been engaging in some very interesting and productive conversations with Innovative Marketers from SME and Large Enterprise banks.  We have decided to put together a guide that addresses some common questions about Banking Customer Data Platforms (CDP).  Let's dive right into it!

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4 min read

Dream Big, Think Small. The Power of Micro-Moment Marketing

By The Team At ForesightOne on Feb 11, 2019 12:03:19 PM

A few days ago, we spoke about the power of Customer Data Platforms (CDPs) to help FinServ marketers reach out to their customers--both current and potential--with increased accuracy across many channels simultaneously. These capabilities are indeed of substantial importance, and one of the many reasons so many marketers across various industries have opted to adopt CDPs for their own purposes.

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3 min read

CDP: The Data Foundation for FinServ Marketers

By The Team At ForesightOne on Jan 31, 2019 4:15:44 PM

Effective marketing is all about understanding your customers: their needs, their behaviors, their relationship to your organization. Customer Data Platforms (CDPs) simplify the process and expand the potential of organizations and their marketers using actionable information to build and a better sense of who is your customer, what they want, and improve performance metrics such as cost per action (CPA), customer lifetime value (CLTV), and ultimately drive brand loyalty.

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1 min read

FinServ Micro-Moments: Delivering Omnichannel Value via Hyper-Personalization

By The Team At ForesightOne on Jan 22, 2019 6:38:15 PM

Your customers want to be surprised, remembered and delighted, and your brand must reflect that.

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