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The Five Pillars of Open Banking

By Michael Darer on May 2, 2019 11:51:36 AM

At the root of many of the marketing strategies banks have adopted in the last few years is Open Banking: a new initiative that empowers financial institutions to work more closely and transparently with their customers while leveraging data and services through a wider variety of solutions and partnerships with external institutions. For banks looking to innovate, personalize and diversify their marketing, Open Banking provides a wealth of strategic options.

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