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Retail Innovation

2 min read

Paid Search Advertising is Integral to Most Retail Marketing. Make Sure You Get it Right

By Michael Darer on May 24, 2019 9:16:58 AM

When it comes to paid advertising, there are a wealth of options for retailers to draw from, and many will opt to create a diverse strategy: making use of video ads, social media postings, and in-app offerings.

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4 min read

Get to Know Semantic Understanding Technology - Part 2

By Pedro Rego on May 20, 2019 9:33:52 AM

This is the second piece in our two-part series about the power and the value of semantic technology, and how they are being leveraged by e-commerce retailers. If you missed the first entry in this series, feel free to read it here, before continuing with this piece.

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4 min read

Get to Know Semantic Understanding Technology

By Michael Darer on May 8, 2019 11:35:03 AM

This is the first part in a two-part series discussing the importance of semantic understanding technology. While this part covers the inception and current use of semantic technology, our second piece will explore the future of this innovation, and how its connection with additional technologies will further change how brands work with their audience.

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4 min read

Are You Getting Your Money's Worth for Paid Search Advertising on Google?

By Michael Darer on Apr 24, 2019 1:10:04 PM

How widespread is the need for paid search advertising? In past articles, we've discussed, specifically, its efficacy for online retailers, but recent data shows that the popularity of paid search advertising goes well beyond that, providing opportunities for organizations across all industries.

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5 min read

Search Advertising Down the Lane: What You Missed at ForesightOne and Vioby's Latest Webinar

By Michael Darer on Apr 5, 2019 11:38:30 AM

Last week--March 28th--ForesightOne had the honor of co-sponsoring an in-depth webinar with Vioby, exploring how e-commerce retailers and the digital agencies that serve them can optimize paid search advertising and customer experience for shoppers.

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3 min read

Agencies and Retailers, Be Mindful of Customer Experience!

By Curt Bloom on Mar 22, 2019 11:48:01 AM

 

What do you believe sets brands apart? 

While digital agencies offer an array of services that aim to help e-commerce brands increase their customer acquisition, it's important not to leave aside a key element that is proven to drive revenue and loyalty, the customer experience. In fact, per Capgemini's report, 79% of retailers believe that they are "customer-centric." Unfortunately, only 32% of consumers agree. 

So where is the gap? Read on and we will explain! 

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2 min read

Search Advertising Down The Lane. Have You Played This Game?

By Michael Darer on Mar 19, 2019 10:14:57 AM

The ultimate goal of targeted marketing is being able to effectively hear your customers, and deliver them the products and the information they need. Above all else, you need your MarTech and AdTech solutions to be able to listen.

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5 min read

Agency Paid Search Solutions Are Missing a Critical Deliverable for E-Commerce Brands

By Pedro Rego on Mar 8, 2019 3:49:38 PM

 

Positive shopping experience dictates whether customers will conclude an e-commerce transaction or leave your site.

According to ROI Revolution's 2018 Ecommerce Paid Search Report: a majority (53%) of shoppers would abandon a page if they weren't redirected within 3 seconds. Imagine, then, if shoppers have to search your e-commerce site for 10 seconds or more to find the products they are looking for?

In the current day and age, shoppers want to find exactly what they're looking for quickly, and when e-commerce brands force them to wait, they're more likely to go your competitors.

Paid search advertising is a prime example of an area in which not enough attention is being paid to shopping experience.

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4 min read

This Statistic Demonstrates Why So Many Retailers Struggle with Paid Search Advertising

By Pedro Rego on Feb 11, 2019 11:19:58 AM

Looking to do everything possible to help online retailers improve the accuracy of their paid search advertising, Vioby decided to conduct some research into the field. What we found helped contextualize why so many organizations struggle to direct shoppers to the correct landing page with paid search advertising.

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5 min read

These Brands All Have One MAJOR Problem with Their Paid Search Strategy

By Pedro Rego on Jan 31, 2019 12:54:05 PM

For retailers who invest in Paid Search Advertising (PSA), the accuracy of their ads is essential to success. As of the beginning of 2018, researchers found that, while cost-per-clicks went up, click-through rates decreased. This means that, while businesses are paying larger and larger sums for the ads that direct shoppers to their e-commerce websites, customer engagement with those ads, and with their site is plummeting. To top that off, the 2018 Ecommerce Paid Search Report (Second Edition), published by ROI Revolution suggests that 53% of mobile shoppers will bounce from a page if the PSA they’ve clicked does not redirect them within 3 seconds.

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