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Retail Innovation

Curt Bloom


Recent Posts

2 min read

ForesightOne and WordStream Join Ranks to Optimize the Online Shopping Experience

By Curt Bloom on Jul 2, 2019 9:19:25 PM

(BOSTON, MASSACHUSETTS—June 24, 2019)

ForesightOne is proud to announce our latest partnership with a key innovator in the area of AdTech and Paid Search technology platform, Wordstream. WordStream Advisor and it’s 20-Minute Work Week are aimed at helping Marketers optimize their AdTech and Paid Search resources based upon analytics, AI and a unique Do-It-Yourself platform that empowers businesses.

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3 min read

Agencies and Retailers, Be Mindful of Customer Experience!

By Curt Bloom on Mar 22, 2019 11:48:01 AM

 

What do you believe sets brands apart? 

While digital agencies offer an array of services that aim to help e-commerce brands increase their customer acquisition, it's important not to leave aside a key element that is proven to drive revenue and loyalty: the customer experience. Certainly, many businesses considered themselves experts in the field. In fact, according to Capgemini's recent report, 79% of retailers believe that they are "customer-centric."

Unfortunately, only 32% of consumers agree. 

So where is the gap? Well, let's take a look!

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