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Retail Innovation

Michael Darer


Recent Posts

3 min read

For Customers Looking to Vacation, Your Paid Search Ads Need to Deliver Them to the Right Destination

By Michael Darer on Jun 18, 2019 3:42:59 PM

Planning a trip is a pain.

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2 min read

Paid Search Advertising is Integral to Most Retail Marketing. Make Sure You Get it Right

By Michael Darer on May 24, 2019 9:16:58 AM

When it comes to paid advertising, there are a wealth of options for retailers to draw from, and many will opt to create a diverse strategy: making use of video ads, social media postings, and in-app offerings.

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4 min read

Get to Know Semantic Understanding Technology

By Michael Darer on May 8, 2019 11:35:03 AM

This is the first part in a two-part series discussing the importance of semantic understanding technology. While this part covers the inception and current use of semantic technology, our second piece will explore the future of this innovation, and how its connection with additional technologies will further change how brands work with their audience.

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4 min read

Are You Getting Your Money's Worth for Paid Search Advertising on Google?

By Michael Darer on Apr 24, 2019 1:10:04 PM

How widespread is the need for paid search advertising? In past articles, we've discussed, specifically, its efficacy for online retailers, but recent data shows that the popularity of paid search advertising goes well beyond that, providing opportunities for organizations across all industries.

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5 min read

Search Advertising Down the Lane: What You Missed at ForesightOne and Vioby's Latest Webinar

By Michael Darer on Apr 5, 2019 11:38:30 AM

Last week--March 28th--ForesightOne had the honor of co-sponsoring an in-depth webinar with Vioby, exploring how e-commerce retailers and the digital agencies that serve them can optimize paid search advertising and customer experience for shoppers.

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2 min read

Search Advertising Down The Lane. Have You Played This Game?

By Michael Darer on Mar 19, 2019 10:14:57 AM

The ultimate goal of targeted marketing is being able to effectively hear your customers, and deliver them the products and the information they need. Above all else, you need your MarTech and AdTech solutions to be able to listen.

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