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Retail Innovation

The Team At ForesightOne


Recent Posts

4 min read

Get to Know Semantic Understanding Technology - Part 2

By The Team At ForesightOne on May 20, 2019 9:33:52 AM

This is the second piece in our two-part series about the power and the value of semantic technology, and how they are being leveraged by e-commerce retailers. If you missed the first entry in this series, feel free to read it here, before continuing with this piece.

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5 min read

Agency Paid Search Solutions Are Missing a Critical Deliverable for E-Commerce Brands

By The Team At ForesightOne on Mar 8, 2019 3:49:38 PM

 

Positive shopping experience dictates whether customers will conclude an e-commerce transaction or leave your site.

According to ROI Revolution's 2018 Ecommerce Paid Search Report: a majority (53%) of shoppers would abandon a page if they weren't redirected within 3 seconds. Imagine, then, if shoppers have to search your e-commerce site for 10 seconds or more to find the products they are looking for?

In the current day and age, shoppers want to find exactly what they're looking for quickly, and when e-commerce brands force them to wait, they're more likely to go your competitors.

Paid search advertising is a prime example of an area in which not enough attention is being paid to shopping experience.

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4 min read

This Statistic Demonstrates Why So Many Retailers Struggle with Paid Search Advertising

By The Team At ForesightOne on Feb 11, 2019 11:19:58 AM

Looking to do everything possible to help online retailers improve the accuracy of their paid search advertising, Vioby decided to conduct some research into the field. What we found helped contextualize why so many organizations struggle to direct shoppers to the correct landing page with paid search advertising.

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5 min read

These Brands All Have One MAJOR Problem with Their Paid Search Strategy

By The Team At ForesightOne on Jan 31, 2019 12:54:05 PM

For retailers who invest in Paid Search Advertising (PSA), the accuracy of their ads is essential to success. As of the beginning of 2018, researchers found that, while cost-per-clicks went up, click-through rates decreased. This means that, while businesses are paying larger and larger sums for the ads that direct shoppers to their e-commerce websites, customer engagement with those ads, and with their site is plummeting. To top that off, the 2018 Ecommerce Paid Search Report (Second Edition), published by ROI Revolution suggests that 53% of mobile shoppers will bounce from a page if the PSA they’ve clicked does not redirect them within 3 seconds.

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2 min read

Increase your E-Commerce Paid Search Conversions with AI

By The Team At ForesightOne on Jan 22, 2019 6:20:47 PM

On January 25th, 2019 at 2 PM EST you have a chance to learn about the Vioby’s AI Technology, a search management platform component that is driving up to 20% or more increased conversions for E-Commerce Retailers that currently use Google Search Ads 360 or Kenshoo.

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2 min read

With Vioby, Paid Search Advertising is a Better Value for Retailers

By The Team At ForesightOne on Jan 17, 2019 12:39:55 PM

What does good marketing entail for retailers? What is the key to success?

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