What do you believe sets brands apart?
While digital agencies offer an array of services that aim to help e-commerce brands increase their customer acquisition, it's important not to leave aside a key element that is proven to drive revenue and loyalty: the customer experience. Certainly, many businesses considered themselves experts in the field. In fact, according to Capgemini's recent report, 79% of retailers believe that they are "customer-centric."
Unfortunately, only 32% of consumers agree.
So where is the gap? Well, let's take a look!