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Retail Innovation

2 min read

ForesightOne and WordStream Join Ranks to Optimize the Online Shopping Experience

By Curt Bloom on Jul 2, 2019 9:19:25 PM

(BOSTON, MASSACHUSETTS—June 24, 2019)

ForesightOne is proud to announce our latest partnership with a key innovator in the area of AdTech and Paid Search technology platform, Wordstream. WordStream Advisor and it’s 20-Minute Work Week are aimed at helping Marketers optimize their AdTech and Paid Search resources based upon analytics, AI and a unique Do-It-Yourself platform that empowers businesses.

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5 min read

Search Advertising Down the Lane: What You Missed at ForesightOne and Vioby's Latest Webinar

By Michael Darer on Apr 5, 2019 11:38:30 AM

Last week--March 28th--ForesightOne had the honor of co-sponsoring an in-depth webinar with Vioby, exploring how e-commerce retailers and the digital agencies that serve them can optimize paid search advertising and customer experience for shoppers.

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2 min read

Search Advertising Down The Lane. Have You Played This Game?

By Michael Darer on Mar 19, 2019 10:14:57 AM

The ultimate goal of targeted marketing is being able to effectively hear your customers, and deliver them the products and the information they need. Above all else, you need your MarTech and AdTech solutions to be able to listen.

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4 min read

This Statistic Demonstrates Why So Many Retailers Struggle with Paid Search Advertising

By The Team At ForesightOne on Feb 11, 2019 11:19:58 AM

Looking to do everything possible to help online retailers improve the accuracy of their paid search advertising, Vioby decided to conduct some research into the field. What we found helped contextualize why so many organizations struggle to direct shoppers to the correct landing page with paid search advertising.

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5 min read

These Brands All Have One MAJOR Problem with Their Paid Search Strategy

By The Team At ForesightOne on Jan 31, 2019 12:54:05 PM

For retailers who invest in Paid Search Advertising (PSA), the accuracy of their ads is essential to success. As of the beginning of 2018, researchers found that, while cost-per-clicks went up, click-through rates decreased. This means that, while businesses are paying larger and larger sums for the ads that direct shoppers to their e-commerce websites, customer engagement with those ads, and with their site is plummeting. To top that off, the 2018 Ecommerce Paid Search Report (Second Edition), published by ROI Revolution suggests that 53% of mobile shoppers will bounce from a page if the PSA they’ve clicked does not redirect them within 3 seconds.

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2 min read

With Vioby, Paid Search Advertising is a Better Value for Retailers

By The Team At ForesightOne on Jan 17, 2019 12:39:55 PM

What does good marketing entail for retailers? What is the key to success?

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