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Retail Innovation

3 min read

For Customers Looking to Vacation, Your Paid Search Ads Need to Deliver Them to the Right Destination

By Michael Darer on Jun 18, 2019 3:42:59 PM

Planning a trip is a pain.

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5 min read

Agency Paid Search Solutions Are Missing a Critical Deliverable for E-Commerce Brands

By The Team At ForesightOne on Mar 8, 2019 3:49:38 PM


Positive shopping experience dictates whether customers will conclude an e-commerce transaction or leave your site.

According to ROI Revolution's 2018 Ecommerce Paid Search Report: a majority (53%) of shoppers would abandon a page if they weren't redirected within 3 seconds. Imagine, then, if shoppers have to search your e-commerce site for 10 seconds or more to find the products they are looking for?

In the current day and age, shoppers want to find exactly what they're looking for quickly, and when e-commerce brands force them to wait, they're more likely to go your competitors.

Paid search advertising is a prime example of an area in which not enough attention is being paid to shopping experience.

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