The ultimate goal of targeted marketing is being able to effectively hear your customers, and deliver them the products and the information they need. Above all else, you need your MarTech and AdTech solutions to be able to listen.
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Positive shopping experience dictates whether customers will conclude an e-commerce transaction or leave your site.
According to ROI Revolution's 2018 Ecommerce Paid Search Report: a majority (53%) of shoppers would abandon a page if they weren't redirected within 3 seconds. Imagine, then, if shoppers have to search your e-commerce site for 10 seconds or more to find the products they are looking for?
In the current day and age, shoppers want to find exactly what they're looking for quickly, and when e-commerce brands force them to wait, they're more likely to go your competitors.
Paid search advertising is a prime example of an area in which not enough attention is being paid to shopping experience.