Last week--March 28th--ForesightOne had the honor of co-sponsoring an in-depth webinar with Vioby, exploring how e-commerce retailers and the digital agencies that serve them can optimize paid search advertising and customer experience for shoppers.
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What do you believe sets brands apart?
While digital agencies offer an array of services that aim to help e-commerce brands increase their customer acquisition, it's important not to leave aside a key element that is proven to drive revenue and loyalty: the customer experience. Certainly, many businesses considered themselves experts in the field. In fact, according to Capgemini's recent report, 79% of retailers believe that they are "customer-centric."
Unfortunately, only 32% of consumers agree.
So where is the gap? Well, let's take a look!