When it comes to paid advertising, there are a wealth of options for retailers to draw from, and many will opt to create a diverse strategy: making use of video ads, social media postings, and in-app offerings.
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How widespread is the need for paid search advertising? In past articles, we've discussed, specifically, its efficacy for online retailers, but recent data shows that the popularity of paid search advertising goes well beyond that, providing opportunities for organizations across all industries.
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Last week--March 28th--ForesightOne had the honor of co-sponsoring an in-depth webinar with Vioby, exploring how e-commerce retailers and the digital agencies that serve them can optimize paid search advertising and customer experience for shoppers.
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What do you believe sets brands apart?
While digital agencies offer an array of services that aim to help e-commerce brands increase their customer acquisition, it's important not to leave aside a key element that is proven to drive revenue and loyalty: the customer experience. Certainly, many businesses considered themselves experts in the field. In fact, according to Capgemini's recent report, 79% of retailers believe that they are "customer-centric."
Unfortunately, only 32% of consumers agree.
So where is the gap? Well, let's take a look!