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Retail Innovation

2 min read

Paid Search Advertising is Integral to Most Retail Marketing. Make Sure You Get it Right

By Michael Darer on May 24, 2019 9:16:58 AM

When it comes to paid advertising, there are a wealth of options for retailers to draw from, and many will opt to create a diverse strategy: making use of video ads, social media postings, and in-app offerings.

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4 min read

Are You Getting Your Money's Worth for Paid Search Advertising on Google?

By Michael Darer on Apr 24, 2019 1:10:04 PM

How widespread is the need for paid search advertising? In past articles, we've discussed, specifically, its efficacy for online retailers, but recent data shows that the popularity of paid search advertising goes well beyond that, providing opportunities for organizations across all industries.

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5 min read

Search Advertising Down the Lane: What You Missed at ForesightOne and Vioby's Latest Webinar

By Michael Darer on Apr 5, 2019 11:38:30 AM

Last week--March 28th--ForesightOne had the honor of co-sponsoring an in-depth webinar with Vioby, exploring how e-commerce retailers and the digital agencies that serve them can optimize paid search advertising and customer experience for shoppers.

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3 min read

Agencies and Retailers, Be Mindful of Customer Experience!

By Curt Bloom on Mar 22, 2019 11:48:01 AM

 

What do you believe sets brands apart? 

While digital agencies offer an array of services that aim to help e-commerce brands increase their customer acquisition, it's important not to leave aside a key element that is proven to drive revenue and loyalty: the customer experience. Certainly, many businesses considered themselves experts in the field. In fact, according to Capgemini's recent report, 79% of retailers believe that they are "customer-centric."

Unfortunately, only 32% of consumers agree. 

So where is the gap? Well, let's take a look!

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