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Retail Innovation

2 min read

ForesightOne and WordStream Join Ranks to Optimize the Online Shopping Experience

By Curt Bloom on Jul 2, 2019 9:19:25 PM

(BOSTON, MASSACHUSETTS—June 24, 2019)

ForesightOne is proud to announce our latest partnership with a key innovator in the area of AdTech and Paid Search technology platform, Wordstream. WordStream Advisor and it’s 20-Minute Work Week are aimed at helping Marketers optimize their AdTech and Paid Search resources based upon analytics, AI and a unique Do-It-Yourself platform that empowers businesses.

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2 min read

Paid Search Advertising is Integral to Most Retail Marketing. Make Sure You Get it Right

By Michael Darer on May 24, 2019 9:16:58 AM

When it comes to paid advertising, there are a wealth of options for retailers to draw from, and many will opt to create a diverse strategy: making use of video ads, social media postings, and in-app offerings.

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5 min read

These Brands All Have One MAJOR Problem with Their Paid Search Strategy

By The Team At ForesightOne on Jan 31, 2019 12:54:05 PM

For retailers who invest in Paid Search Advertising (PSA), the accuracy of their ads is essential to success. As of the beginning of 2018, researchers found that, while cost-per-clicks went up, click-through rates decreased. This means that, while businesses are paying larger and larger sums for the ads that direct shoppers to their e-commerce websites, customer engagement with those ads, and with their site is plummeting. To top that off, the 2018 Ecommerce Paid Search Report (Second Edition), published by ROI Revolution suggests that 53% of mobile shoppers will bounce from a page if the PSA they’ve clicked does not redirect them within 3 seconds.

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2 min read

Increase your E-Commerce Paid Search Conversions with AI

By The Team At ForesightOne on Jan 22, 2019 6:20:47 PM

On January 25th, 2019 at 2 PM EST you have a chance to learn about the Vioby’s AI Technology, a search management platform component that is driving up to 20% or more increased conversions for E-Commerce Retailers that currently use Google Search Ads 360 or Kenshoo.

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2 min read

With Vioby, Paid Search Advertising is a Better Value for Retailers

By The Team At ForesightOne on Jan 17, 2019 12:39:55 PM

What does good marketing entail for retailers? What is the key to success?

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