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Retail Innovation

2 min read

ForesightOne and WordStream Join Ranks to Optimize the Online Shopping Experience

By Curt Bloom on Jul 2, 2019 9:19:25 PM

(BOSTON, MASSACHUSETTS—June 24, 2019)

ForesightOne is proud to announce our latest partnership with a key innovator in the area of AdTech and Paid Search technology platform, Wordstream. WordStream Advisor and it’s 20-Minute Work Week are aimed at helping Marketers optimize their AdTech and Paid Search resources based upon analytics, AI and a unique Do-It-Yourself platform that empowers businesses.

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3 min read

For Customers Looking to Vacation, Your Paid Search Ads Need to Deliver Them to the Right Destination

By Michael Darer on Jun 18, 2019 3:42:59 PM

Planning a trip is a pain.

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2 min read

Paid Search Advertising is Integral to Most Retail Marketing. Make Sure You Get it Right

By Michael Darer on May 24, 2019 9:16:58 AM

When it comes to paid advertising, there are a wealth of options for retailers to draw from, and many will opt to create a diverse strategy: making use of video ads, social media postings, and in-app offerings.

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4 min read

Get to Know Semantic Understanding Technology

By Michael Darer on May 8, 2019 11:35:03 AM

This is the first part in a two-part series discussing the importance of semantic understanding technology. While this part covers the inception and current use of semantic technology, our second piece will explore the future of this innovation, and how its connection with additional technologies will further change how brands work with their audience.

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