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Retail Innovation

2 min read

Paid Search Advertising is Integral to Most Retail Marketing. Make Sure You Get it Right

By Michael Darer on May 24, 2019 9:16:58 AM

When it comes to paid advertising, there are a wealth of options for retailers to draw from, and many will opt to create a diverse strategy: making use of video ads, social media postings, and in-app offerings.

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2 min read

Search Advertising Down The Lane. Have You Played This Game?

By Michael Darer on Mar 19, 2019 10:14:57 AM

The ultimate goal of targeted marketing is being able to effectively hear your customers, and deliver them the products and the information they need. Above all else, you need your MarTech and AdTech solutions to be able to listen.

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5 min read

Agency Paid Search Solutions Are Missing a Critical Deliverable for E-Commerce Brands

By The Team At ForesightOne on Mar 8, 2019 3:49:38 PM

 

Positive shopping experience dictates whether customers will conclude an e-commerce transaction or leave your site.

According to ROI Revolution's 2018 Ecommerce Paid Search Report: a majority (53%) of shoppers would abandon a page if they weren't redirected within 3 seconds. Imagine, then, if shoppers have to search your e-commerce site for 10 seconds or more to find the products they are looking for?

In the current day and age, shoppers want to find exactly what they're looking for quickly, and when e-commerce brands force them to wait, they're more likely to go your competitors.

Paid search advertising is a prime example of an area in which not enough attention is being paid to shopping experience.

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