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Retail Innovation

3 min read

For Customers Looking to Vacation, Your Paid Search Ads Need to Deliver Them to the Right Destination

By Michael Darer on Jun 18, 2019 3:42:59 PM

Planning a trip is a pain.

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2 min read

Paid Search Advertising is Integral to Most Retail Marketing. Make Sure You Get it Right

By Michael Darer on May 24, 2019 9:16:58 AM

When it comes to paid advertising, there are a wealth of options for retailers to draw from, and many will opt to create a diverse strategy: making use of video ads, social media postings, and in-app offerings.

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4 min read

Get to Know Semantic Understanding Technology - Part 2

By The Team At ForesightOne on May 20, 2019 9:33:52 AM

This is the second piece in our two-part series about the power and the value of semantic technology, and how they are being leveraged by e-commerce retailers. If you missed the first entry in this series, feel free to read it here, before continuing with this piece.

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4 min read

Are You Getting Your Money's Worth for Paid Search Advertising on Google?

By Michael Darer on Apr 24, 2019 1:10:04 PM

How widespread is the need for paid search advertising? In past articles, we've discussed, specifically, its efficacy for online retailers, but recent data shows that the popularity of paid search advertising goes well beyond that, providing opportunities for organizations across all industries.

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